Hi, I'm SAM
Hi, I'm SAM
DESIGNER · STRATEGIST · AI BUILDER
DESIGNER · STRATEGIST · AI BUILDER
I close the gap between what businesses need to grow and what users need to succeed.
I close the gap between what businesses need to grow and what users need to succeed.
About Me
I partner with PMs, Engineers, and business teams to make sure what gets built actually solves the right problem. I use AI tools daily, not as a shortcut, but because they help me think faster, prototype smarter, and deliver work that holds up.
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Completed Projects
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Completed Projects
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Completed Projects
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Years of Experience
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Years of Experience
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Years of Experience
PORTFOLIO
FEATURED WORKS
FINEPRINT: AI THAT READS WHAT YOU SKIP
FINEPRINT: AI THAT READS WHAT YOU SKIP
FINEPRINT: AI THAT READS WHAT YOU SKIP
Product Design
AI Development
API & Service Integration
FINEPRINT: AI THAT READS WHAT YOU SKIP
FINEPRINT: AI THAT READS WHAT YOU SKIP
FINEPRINT: AI THAT READS WHAT YOU SKIP
PWC: PARTNER BILLING MODULE
PWC: PARTNER BILLING MODULE
PWC: PARTNER BILLING MODULE
UI/UX Design
Dashboard Visualization
Digital Design
PWC: PARTNER BILLING MODULE
PWC: PARTNER BILLING MODULE
PWC: PARTNER BILLING MODULE
PWC: STAFF PORTAL REDESIGN
PWC: STAFF PORTAL REDESIGN
PWC: STAFF PORTAL REDESIGN
UI / UX Design
Data Visualization
Digital Design
PWC: STAFF PORTAL REDESIGN
PWC: STAFF PORTAL REDESIGN
PWC: STAFF PORTAL REDESIGN
BESPOKE METRICS: SUBCONTRACTOR EXPERIENCE DESIGN
BESPOKE METRICS: SUBCONTRACTOR EXPERIENCE DESIGN
BESPOKE METRICS: SUBCONTRACTOR EXPERIENCE DESIGN
User Research
Experience Design
Digital Design
BESPOKE METRICS: SUBCONTRACTOR EXPERIENCE DESIGN
BESPOKE METRICS: SUBCONTRACTOR EXPERIENCE DESIGN
BESPOKE METRICS: SUBCONTRACTOR EXPERIENCE DESIGN
Services
WHAT I DO
UI / UX DESIGN
Web/Mobile Design
Product Strategy
Design Systems
Information Architecture
User Research
Usability Testing
UI / UX DESIGN
Web/Mobile Design
Product Strategy
Design Systems
Information Architecture
User Research
Usability Testing
BUSINESS STRATEGY
Market Needs
Competitive Benchmarking
SWOT Analysis
Gap Analysis
OKRs and KPI Definition
Value Proposition Design
BUSINESS STRATEGY
Market Needs
Competitive Benchmarking
SWOT Analysis
Gap Analysis
OKRs and KPI Definition
Value Proposition Design
TOOLS
Figma | Figma Make
Claude Code | Cursor
Lovable | Framer
Azure/Jira/Notion
Miro
H.E.A.R.T KPI Framework
TOOLS
Figma | Figma Make
Claude Code | Cursor
Lovable | Framer
Azure/Jira/Notion
Miro
H.E.A.R.T KPI Framework